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Launch Fashion Management
Project type
Brand books
Product catalogues
EDM assets
Promotional design
Launch Fashion Management (LFM) is a leading Australian fashion sales and brand management agency, established in 2006. With over 18 years of industry experience, LFM specialises in building long-term brand relationships, offering strategic guidance and sales services to fashion labels across Australia and New Zealand. They work with both boutique and major retailers to ensure brands stay competitive and aligned with market trends.
During my internship at LFM, I supported various brands including Avenue, Brie Leon, BYEME.POM, Hansen & Gretel, James Smith, Lulu & Rose, Ministry of Style, Silk Laundry, The Wolf Gang, and We Are Kindred. I designed creative assets such as EDM invites, brand books and product catalogues, which were used as sales tools to showcase the unique essence of each brand, helping to present them to retailers and enhance their market presence.
Brand books & product catalogues
Developed visually cohesive brand books and product catalogues for Lulu + Rose, Brie Leon, Avenue, and Hansen & Gretel. These materials functioned as key sales tools, showcasing each brand’s aesthetic, collections, and unique selling points to potential retailers.
EDM invites
Designed festive EDM invitations for BYEME.POM, James Smith, and The Wolf Gang, promoting their collections as ideal Christmas gifts. These invites were crafted to align with each brand’s identity while engaging buyers and media during the holiday season.
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